Detroit, MI ยท Lookbooks
Your product looks better on somebody.
Flat lays don't sell a hoodie. Bundles on a mannequin don't sell bundles. I shoot clothing, hair, and product on real people, in real light, and you leave with stills and vertical video from the same day.
Real model, real fit, real color. Nothing generated.
The problem
You launched with three photos.
One on a hanger, one on a friend who happened to be around, one you shot on your phone in your living room because the drop was Friday and you were out of time.
And it always happens the same week. Drop goes live Friday, and Wednesday you're still asking who's free, who's shooting, who's editing. The photos are the last thing planned and the first thing that holds up a launch.
Then the whole launch runs on those three. They're in the announcement post, the story, the ad, the product page. By week two everybody who follows you has seen all of them twice.
A campaign day fixes that. You shoot the whole collection at once, with a model and one lighting setup, and you come out with enough to run the launch and the restock.
Who this is for
Hair collections
Bundles, wigs, and installs shot on real heads. Light that shows the actual texture and the actual color, because the return you don't get is worth more than the photo.
Beauty and body products
Anything used on a person, where the result matters more than the packaging.
Stylists with their own line
You already do the work. This is the set that sells it.
Clothing brands
Drops, lookbooks, and enough lifestyle frames to keep posting after launch week.
Casting
You don't have to find a model
Finding the model is where most first-time campaigns stall.
Casting on your own is awkward and slow. You're a brand owner DMing strangers, and the good ones don't answer brand accounts they've never heard of. Somebody who runs an ad agency put it plainly on Reddit: no model or agency will work with you if you aren't a photographer, because there are a lot of weirdos out there.
I've cast in Detroit for years. I bring somebody who fits the collection, who's been on a set before, and who's getting paid. If you already have a model, or you want to be in it yourself, we shoot yours.
What's included
Here's what the day rate gets you.
- A planning call to lock looks, styling, changeover time and how many pieces we're covering
- A mood board from my team before the shoot, for your sign-off
- Model casting from my network, with the model's fee covered, or we shoot yours
- Studio, or a location on the half and full day if the concept calls for it
- Direction for the model and the styling on the day
- Retouched finals sized for your product pages, your ads and social
- Vertical video cut from the same day, same model, same styling
- Finals and cuts within a week
- Full rights to use them anywhere, for as long as you want
Pricing
Priced by the day. Photo and video together.
Starter
Two looks for a first drop or a small release
$1,000
- Looks
- 2
- Retouched finals
- 8
- Vertical video cuts
- 1
- Model
- One, cast by me or bring your own
- Shoot
- Up to 2 hours, in studio
- Delivered
- Within a week
Half day
One collection, one model, one lighting setup
$1,700
- Looks
- 3
- Retouched finals
- 15
- Vertical video cuts
- 3
- Model
- One, cast by me or bring your own
- Shoot
- Up to 4 hours, studio or location
- Delivered
- Within a week
Best value
Full day
A whole drop, enough to run launch and restock
$2,700
- Looks
- 6
- Retouched finals
- 30
- Vertical video cuts
- 6
- Models
- Two, cast by me or bring your own
- Shoot
- Up to 8 hours, studio or location
- Delivered
- Within a week
Add-ons
- Makeup artist on set (no hair styling)
- $250
- Extra vertical cut
- $150
- Extra model beyond your tier
- That model's rate
Starting small? The Starter covers a first drop. When the next one's bigger, the half day gets you more photos and video for every dollar.
No AI
What we don't do
No AI models. No generated garments. Nothing where the drape is invented and the print bends in a way fabric doesn't.
If you've tested those tools you already know where they break. Logos distort. Texture flattens. Everything sits the same way on every body. And a meaningful number of your customers can tell, and they hold it against the brand.
Your product either looks right on a person or it doesn't. That's the whole point of shooting it.
Get in touch
Tell me about the collection and when it drops. I'll come back within 2 business days.
Your questions, answered
Do you provide the model?
Yes. One model comes with the Starter and the half day, two with the full day. I'll cast them, or you can bring your own. Want more than that? Each extra model's rate gets passed on to you, and it varies by model.
How many pieces can we cover in a day?
Six looks is comfortable on a full day, usually six to twelve pieces depending on styling. Changeover between looks eats more of the day than shooting does. If your product gets installed or applied rather than put on, say so on the call and we'll plan around it, probably with more than one model.
Do we get video too?
Yes, it's in the day rate. Three vertical cuts on a half day, six on a full day, shot alongside the stills with the same model and styling. Additional cuts are $150 each.
What about hair bundles and wigs?
Shot on real heads. Bundles on a mannequin look like bundles on a mannequin, and nobody buys hair from a photo where you can't see how it moves.
Do you shoot product on white too?
When a campaign needs it, yes. It's not what this page is for, and if straight product-on-white is all you need, tell me on the call and I'll price it separately.
How is this different from a brand session?
A brand session is about you. A campaign is about what you're selling. If you're the face of the business, start here. If you have inventory to move, you're on the right page.