One of the frames from this shoot is the cover of New Year New Body, Naomi Jae's three week meal prep and workout plan. That is a different job than shooting for a feed. A post scrolls by. A cover sits on something a person paid for, at whatever size the platform decides, next to everything else on the shelf.

Naomi already had the food side running. Naomi's Diners & Desserts was the business, and the marketing for it was phone videos of her prepping meals. She had decided to stop running the business from behind the camera and start being the face of it, and clips shot over a countertop do not get you there.