One of the frames from this shoot is the cover of New Year New Body, Naomi Jae's three week meal prep and workout plan. That is a different job than shooting for a feed. A post scrolls by. A cover sits on something a person paid for, at whatever size the platform decides, next to everything else on the shelf.

Naomi already had the food side running. Naomi's Diners & Desserts was the business, and the marketing for it was phone videos of her prepping meals. She had decided to stop running the business from behind the camera and start being the face of it, and clips shot over a countertop do not get you there.

She came in with the look already decided. All pink on blue, headband and leg warmers, barefoot on seamless. What I did was shoot it so one set could carry a book cover, a feed and a product line without her needing to book again.

The shakes got their own frames, in her hands and on the same background, so the food and the person read as one brand instead of two accounts somebody has to connect on their own.

She came into this with a business and phone footage. She came out with a set that a product got built on top of.

If you are selling something and the pictures have to do more than fill a feed, that is what a brand and portrait session is for.