His videos reach thirteen times more people than follow him
Seven music videos for Detroit rapper DetrKardi between 24 June 2025 and 24 June 2026, a year to the day, averaging around 31,000 plays a release against an audience a fraction of that size.
Client
DETRKARDI
Detroit rapper
Seven videos together
What They Needed
A real body of work behind him, and something dropping in the stretches where the rest of the city's new artists go quiet. He was new, unproven, and fighting the same crowd for the same eyes.
What We Delivered
Seven music videos in twelve months, a release every seven weeks once the pace settled, each one cut for the platform his people actually use.
The Result
13x
his follower count reached on a typical release, and never under 7x on the weakest one. Seven releases in twelve months.
Seven videos in a year, and every one of them reached multiples of the people who actually follow him. The average release did thirteen times his audience.
Kardi was early when we started. Not unknown, but early enough that no single video was going to change his year. That is the situation most artists are in when they book a music video, and almost nobody plans for it honestly. The usual move is to save up, make one an event, and learn nothing you can use twice.
We ran a schedule instead. Showin Love went out on his birthday, 24 June 2025. The gap to the second one ran fifteen weeks while we worked each other out. From October it tightened to a release every seven weeks and stayed there. Look At Me went out on 24 June 2026, his next birthday, a year to the day.
Seven releases across that year, averaging around 31,000 plays each. Set that against the size of his following and the number stops being small. His weakest still reached seven times the people who follow him. His strongest reached sixteen.
That is the argument. A year of showing up did not produce one video that broke out and carried the others. It produced seven that each travelled well past the people already paying attention, which is the only reach worth buying when almost nobody knows your name yet.
Holding that pace is a production problem before it is a creative one. By the fourth shoot with the same person the setup that used to eat half a day is settled. I know how he moves, what he will do on camera. So the seventh video is faster to make than the first, and better.
Same date, a year apart, seven videos across it, and every one of them found a room many times bigger than his own.